Thomas is a small flower shop owner who wants to advertise his business.
He came up with several ideas.
1.Flyers printing
2.Newspaper
3.Television advertising
4.Online web site advertising.
5.Coupon Book
With limited budget, he knows he won’t be able to go with the television ads.As for newspaper, he feels it is overpriced for a little box that only show up for a few days.He is also not very familiar with computer or online advertising so he is uncertain ofits cost effectiveness.He had tried some online E-Coupon in the past but the return of investment falls below 2%.So like any other average business owner, he goes with flyer printing and coupon book that are the most affordable solutions for him, even though he knows it might not be very effective.
So now he wants to give 808Ctiycard a try
Thomas later finds out about 808citycard program to be over his expectations.
1. He is able to get his store name and images online. 2. Even though he does not know about web advertising, he is now able to see his ads online along with his own intro web page. 3. Although basic listing is what he thought he would go for at the start, he decided to go even further. He co-branded his store with 808citycard. 4. Now for the customers who came back shopping at his store more than 3 times, he gives them this co-branded card with his store design and logo as a reward. By doing this he not only retains a loyal customer, he also advertises his own brand every time the cardholder take out this card shopping at other 808citycard affiliated stores. 5. With 808citycard program, he is not stuck with piles of pre-printed coupons or flyers, he is now able to update his own promotions at different periods of the year. (HE SAVES $$ and yet effectively promotes his own business) 6. He wants more new customers? Now he got it. Affiliated with 808citycard means all the 808citycard holders are now his potential customers. Unlike passing out flyers to people who don’t care about his business, he is now getting the attention of those who are looking for his type of products. 7. Measurable result--He can easily tell by looking at his online visitor counters and his gross revenue if the 808citycard program is working for him or not. He can see people come to him with the 808citycard rather than the messy coupons. 8 B2B NetworkingHe is also delighted that he is now connected to other businesses as well.. He is now planning to donate some door prizes to 808citycard’s December activity as another form of advertising. Most of all he saved quite a bit $$ and yet achieved what he wanted and more.
